Commerce is entering a new era as agentic AI changes how consumers discover, evaluate and purchase products– a revolution of the same magnitude as ecommerce itself. As the interface to commerce shifts from search to conversational, intent-driven experiences, discovery and consideration increasingly happen before shoppers reach traditional retail environments. Criteo and OpenAI will explore what this means for retailers and brands, and how representation, intelligence, demand, measurement and connected commerce data can help them extend their value into the new journey. Together, they’ll explore how retailers, brands and technology partners can shape a more connected, intelligent and valuable commerce ecosystem, and what this means for retail media.